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Though the recession has dampened an explosive expansion rate over the past few years, indoor water-park resorts are still making a splash among bargain-conscious, close-to-home vacationers. What started in this south-central Wisconsin tourist town two decades ago as a way to pump up a three-month summer season has spread from Alaska to Virginia, with 217 hotel-based parks operating in 35 states, says Jeff Coy of JLC Hospitality Consulting.
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