Season pass pricing strategy key for Cedar Fair parks
Posted May 4, 2008, 10:15A |
Contributed by Jeff
Officials in the amusement park industry ride a fine line when attracting guests.
Entice too few season pass holders, and attendance could drop substantially. But bring in too many regulars, and guests no longer have a reason to stay for the day, making them far less likely to spend their money once they're at the park. This is the Catch-22 scenario Cedar Fair officials are grappling with in the aftermath of an acquisition.
Read more from The Sandusky Register.