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Six Flags revenue down 7%, attendance down about 1%

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Posted November 2, 2009, 8:48P | Contributed by Jeff

Total revenues of $457.0 million decreased 7% from the prior-year quarter's total of $489.3 million, primarily reflecting reduced attendance and guest spending. Attendance for the quarter was 12.0 million, down 1% comparing to 12.2 million in the third quarter of 2008. Although the Company benefitted from increased single-day ticket and season pass attendance, this was more than offset by a decline in group sales, reflecting cutbacks in outings by companies, schools and other organizations, and reduced complimentary and free promotional tickets.

Per capita guest spending decreased 5% to $36.93 from $38.67 in the third quarter of 2008, reflecting reduced in-park spending and admissions. Included in the lower guest spending is the impact of a weaker Mexican peso and Canadian dollar in the current-year quarter, affecting U.S. dollar translated results for the parks in Mexico City and Montreal. Exchange rates accounted for approximately one percentage point, or $0.45, of the guest spending per capita decline for the quarter compared to the prior year quarter.

Revenues for the quarter also were affected by a decline in sponsorship, licensing and other fees of $5.5 million compared to the prior-year quarter, primarily driven by lower international licensing fees.

Read the entire press release on Reuters.

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November 2, 2009, 10:03P

Re: Six Flags revenue down 7%, attendance down about 1%

...and the weather sucked.


A Proud Uncle Brags: my neice starring in music video by Langdon Pigg http://www.youtube.com/watch?v=2TyLZAGFdVs

November 2, 2009, 11:04P

Re: Six Flags revenue down 7%, attendance down about 1%

"Cash operating expenses(2) for the quarter of $232.5 million were down 1% from
$234.6 million in the third quarter of 2008, reflecting reduced cash-based
incentive compensation
..."

I guess that means they reduced their payroll.


Getting crazy on the Waltzer, but it's the life that I choose.

November 3, 2009, 12:02A

Re: Six Flags revenue down 7%, attendance down about 1%

One thing I will say is that it sounds like they priced the gate right. That's a more or less insignificant hit on attendance.


Jeff - Webmaster/Admin - CoasterBuzz.com - My Blog - Twitter - Video

November 3, 2009, 7:12A

Re: Six Flags revenue down 7%, attendance down about 1%

^ ...And it would've been higher if July hadn't been so farking rainy.


Coaster Junkie from NH
Long live the Yankee Cannoball!
All the world's a stage & I'm just here to build the sets.

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