Impulse-ive said:
Which brings in more, the $20 for a year, or allowing the pop ups and occasionally clicking on them?
I measure ad revenue in terms of effective cost per thousand (eCPM), which is the number of pages you serve divided by the dollars you generate. Calculating all ads that appear, as of yesterday, it's about 60 cents per thousand. A lot of that has to do with the recent Citibank campaigns. September to November were pretty horrible months, and it hit bottom at 30 cents eCPM. This takes into account every page served. When you start seeing "take our survey" ads or ads for CoasterBuzz Club, those don't pay, but are figured into the average. It varies wildly.
So at 30 cents, you'd have to view 66,666 pages in a year to generate the $20 you'd pay for a club membership.
With the IE updates and growing market share for FireFox, obviously the pops are less effective. I use FireFox too. Marketers are a little disturbed by this because, annoying as they are, they're more likely to be clicked on and more likely to build brand recognition. Still, there's a push now to move to the large banners you see at the top, and the 300x250 box ad (only one here, on the home page).
CoasterBuzz is part of my job now. While money is really tight, I decided after finishing my book that I would make a go of developing my sites and software I've been sitting on. The only part I really struggle with is the huge debt I racked up back in the days that I self-hosted the site. I make enough to pay the mortgage, but I'm not getting ahead.
I'm not going to be hurt if you don't join the club (though right now it would ease the pain of having to order another printing of membership cards). I know some people are outright offended by the idea that I can do this for a living. (Personally, I'd like to be this kid. If you can afford it, great, I appreciate it. For me it's not about the money as much as it is seeing that someone finds value in what I'm doing.
Jeff - Webmaster/Editor - CoasterBuzz.com - My Blog - Twitter - Video